Tag Archives: marketing

Dump the Marketing Don’t

On Monday morning this week, we started receiving emails from our PR team at South By South West (SXSW) with the following photo.

Curious if we knew anything about it, we could only respond to them with raised eyebrows and a shrug of ‘No idea!’ As we wondered who was behind this campaign, there was a certain sense of satisfaction and relief that it had nothing to do with us.

While in the world of politics negative advertising campaigns are shown to be effective when used sparingly, we at SpiderOak have not seen the value in positioning our competitors’ offerings as ‘bad’ or ‘wrong’.

As our market gets more and more crowded, we aim to educate people about the differences in our services and how it may be more appealing and beneficial to a certain segment. Our marketing efforts revolve around trying to best communicate what we do so those who need us can best find us. Seems like a better approach than telling everyone how bad the other is.

What do you think? Do our marketing efforts resonate with you? Have you ever chosen a service or product due to negative messaging? Have you seen a campaign – like the one referred to in this post – work? Curious to know your thoughts.

Affiliate Spotlight: CloudBackupReviews.com

This week we’ve re-launched our Affiliate Program and invite you to consider the possibilities and benefits. If you missed info on commission, merchant reputation and product service and relevancy, catch up here.

We have looked at a few of our affiliates who have been gracious enough to share their experience with the program and how it has changed their business. However, we have many more that help sell our industry-leading Zero-Knowledge product.

A few more Affiliate Members

Meet Eric from Cloud Backup Reviews

Backups are essential. With so many hard drives failing each year, the cloud continues to be one of the safest places for your data. Cloud Backup Reviews is a site to help you find the best backup solution that is right for you.

How long have you been an affiliate with SpiderOak?

RS: For about three and a half years now. My first email to the SpiderOak team was in June of 2009.

How has the SpiderOak affiliate program proved to be for you?

RS: It’s been a good program for me, but I’m really excited about the program moving to ShareASale. The network is a bit more standardized than the internal program was, and as an affiliate, I can get more information out of it. SpiderOak makes great backup software – leave the affiliate tracking to the experts at ShareASale :)

What are the benefits and challenges of being an affiliate?

RS: Well, the primary benefit is we get to make money, but affiliates are also some of the first to hear about new features, promotions, and get to try out beta software. Since affiliates like myself, who focus on the cloud backup industry, know this area so well, we’re great for giving feedback on new features.

What makes an affiliate program successful?

RS: An affiliate program is successful when both the merchant (ex: SpiderOak) and the affiliate (ex: me) treat each other honestly and fairly, as partners with a common goal. As soon as one party tries to take advantage of the other, the relationship falls apart.

What trends are you seeing with affiliate programs?

RS: Programs are moving away from up-front CPA (cost per acquisition) commissions, and more towards a percentage of the customer’s value over time. CPA models beg for fraud, as the merchant may pay out $40 on a $5 monthly subscription, so the affiliate will sign up hundreds of users (at $5, then collect $40) and cancel after a month. When affiliates send real, qualified traffic, everyone makes out better when taking into account the true value of the customer.

What are your goals this coming year?

RS: I’ve already made some changes to my Cloud Backup Reviews site, including all my reviews being driven from a central database and a new series which I hand-curate called, “This Week in Cloud Backups.” In it, I choose the most interesting topics from the industry, and publish it weekly.

What is something most people wouldn’t know about being an affiliate?

RS: I’m not at the beach, on my laptop. I’m at home, and it’s cold outside. Affiliate success doesn’t happen overnight, if at all. Anything you need to know about being a successful affiliate is available for free. Don’t keep buying those $37 infoproducts and expect to find a secret to success. The secret is: work hard, keep learning, and don’t give up.

You can be an affiliate too.

We’re excited to grow our Affiliate Program and push it to the next level. Be sure to check outOur Reseller Program and SIGN UP NOW. You can be the next great addition to the SpiderOak Affiliate Program. We look forward to working with you!

Affiliate Spotlight: OnlineBackupDeals.com

This week we’ve re-launched our Affiliate Program and invite you to consider the possibilities and benefits. If you missed info on commission, merchant reputation and product service and relevancy, catch up here.

We are going to take a look at a few of our affiliates who have been gracious enough to share their experience with the program and how it has changed their business.

Meet Lee from Online Backup Deals

Backups are essential. There are a plethora of services that do many of the same things. Online Backup Deals is a site to help you find the best backup solution that is right for you.

How long have you been an affiliate with SpiderOak?

RS: Since your in house program started and then I moved over to the ShareASale program when it became available.

How you are enjoying the affiliate program?

RS: Overall it has been good. The move to ShareASale has been nice since there are more ways for me to create links to specific pages on the SpiderOak website. The additional tracking that is available through ShareASale has been nice as well to see what content has been working well and what has not.

How has the SpiderOak affiliate program proved to be for you?

RS: The SpiderOak program has been a good program to be a part of. It is one of my best programs on ShareASale and the payout is great. There are only a few programs that pay as much as SpiderOak does for paid accounts.

What are the benefits and challenges of being an affiliate?

RS: The benefit is always knowing that you referred people to a service that is good and will help them keep their files safe and secure. Of course making some extra money every month to do that is a nice bonus. Being an affiliate is also beneficial having young kids because I have more time to spend with them and can work on affiliate work when I have time.

Perhaps the biggest challenge I have, being a content affiliate, is coming up with new ways to talk about a service and making it interesting for readers.

What makes an affiliate program successful?

RS: There are a lot of things that make an affiliate program successful but I think it usually comes down to two essential things.

  1. A good product or service.
  2. A good affiliate manager to support the affiliates.

If a company has a great service it is easier to find ways to promote the service and talk about how it solves a problem that people might be having. Even if you have a good service that is easy to promote without a good affiliate manager to support the affiliates it can be hard to want to promote a service. SpiderOak has both, a good service to promote and an affiliate manager that stays on top of problems and is easy to reach for support.

What trends are you seeing with affiliate programs?

RS: There has been a trend of moving away from affiliate programs being run in house to being hosted on a network. The SpiderOak program is an example of that move. The networks are able to help companies find stronger affiliates and helps to provide more trust between the company and the affiliate. Nothing like referring people to a company as an affiliate and then the company not paying for those referrals. Using a network allows for more transparency between the company and the affiliate.

What are your goals this coming year?

RS: Pretty much the same as other years; Continue to make a website that helps people choose the right online backup solution.

What is something most people wouldn’t know about being an affiliate?

RS: Trying to explain to people what I do. A lot of people simply do not understand how affiliate marketing works or what it is. In the end I usually just end up telling people that I make websites for a living, it is just easier that way.

We’re excited to grow our Affiliate Program and push it to the next level. Check out Our Reseller Program and SIGN UP NOW. You can be the next great addition to the SpiderOak Affiliate Program. We look forward to working with you!