Tag Archives: dropbox

Dump the Marketing Don’t

On Monday morning this week, we started receiving emails from our PR team at South By South West (SXSW) with the following photo.

Curious if we knew anything about it, we could only respond to them with raised eyebrows and a shrug of ‘No idea!’ As we wondered who was behind this campaign, there was a certain sense of satisfaction and relief that it had nothing to do with us.

While in the world of politics negative advertising campaigns are shown to be effective when used sparingly, we at SpiderOak have not seen the value in positioning our competitors’ offerings as ‘bad’ or ‘wrong’.

As our market gets more and more crowded, we aim to educate people about the differences in our services and how it may be more appealing and beneficial to a certain segment. Our marketing efforts revolve around trying to best communicate what we do so those who need us can best find us. Seems like a better approach than telling everyone how bad the other is.

What do you think? Do our marketing efforts resonate with you? Have you ever chosen a service or product due to negative messaging? Have you seen a campaign – like the one referred to in this post – work? Curious to know your thoughts.

Dropping DropBox: A Relocation Guide

If you have recently switched from DropBox to SpiderOak, we’d like to take a few moments to welcome you to the secure side of backup. We know that switching backup providers can be a lot like moving to a new place.

It can be exciting and maybe a little intimidating too. We at SpiderOak would like to provide you with a relocation guide that will make the transition a little easier. There’s no map or moving boxes required, just the opportunity to start living your new and improved life on the
cloud.

Know the Territory:

You may be accustomed to the DropBox landscape, but at SpiderOak, security is our foundation. We have a strict, zero-knowledge privacy policy and an extensive, layered encryption system. Your data will remain secure on our servers in your very own SpiderOak safe house and we don’t even have the keys! Your password is the only key to unlock the encryptions and we have no way of ever knowing your password. At SpiderOak, we take security seriously.

Learn the Language:

With DropBox, you created a central folder on your hard drive for backup. You dragged and dropped your files into the main DropBox folder. SpiderOak has a completely different approach that allows you to keep your current file structure. Our client allows you to select data from your folder hierarchy using the ‘BackUp’ tab. SpiderOak uploads a mirror copy of your selection to our servers.

As you can see below, it’s easy to select files for backup.

No need to move folders around anymore. ‘Drag and Drop’ becomes ‘Select and Save’

Practice the Customs:

Security is the backbone for all of our features. To ensure security, backup must occur before syncing and sharing. Anytime you modify a file, SpiderOak must first upload the changes and build encryption blocks before any other process can begin. This requires you to back up every device you would like to sync. It also requires a little bit of extra time for the upload process. The motto to remember: ‘Security is our number one priority’.

Get to Know the Locals:

Learn more about the SpiderOak community by visiting our FAQs and Forum. The FAQ is a great place to learn how SpiderOak can meet your individual needs. You can also learn about the variety of special features that SpiderOak has to offer. Our Forum provides an interactive community where our more experienced users can help you get acquainted with your new surroundings. If you have specific questions or requests, please contact our SpiderOak Customer Relations department.

Embrace Your New Home:

SpiderOak offers our free 2GB plan to backup your data for as long as you like. When you’re ready, you can expand your new space and upgrade to our paid plans in 100GB increments. We provide 100GB for $10 per month or $100 per year. SpiderOak doesn’t discriminate. You can back up as many devices as you like, even external drives. We support all major platforms and have no file size limit. The space is yours. The security is yours. Welcome to SpiderOak!