Tag Archives: cloud

Explaining SpiderOak Through a Comic

As employees of a cloud service, we’ve seen our fair share of puzzled looks when trying to explain what the “cloud” is and how it works. In an effort to amuse ourselves, we’ve invented an alternate theory of how SpiderOak works.

While the real SpiderOak is on the cutting edge of privacy and encryption, this SpiderOak involves real clouds, bi-planes, and a cabana where your computers hang out. We hope you enjoy it.

Don’t be an April Fool. Participate in World Backup Day on 3/31

Stop for a second and think about this: if you were to wake up one morning and find that your computer would not boot up, what would you do? Unfortunately, many of you have probably experienced a similar tragedy.

Some facts:

 

  • A hard drive is a mechanical device, and as such is the most failure-prone component in your computer.
  • If you need to recover your data when the drive fails, you will probably have to pay hundreds of dollars to a recovery service, and there is no guarantee that your data will be fully recovered.
  • The real-world observed failure rate on hard drives is around 3%, and much worse under non-ideal conditions.
  • Accidents happen, whether it’s a coffee dumped on your laptop or a stuck delete key that sends an important folder to the trash without you noticing. Human error is one of the main culprits.
  • Laptops and cellphones are attractive targets for a thief.

 

Remember, it’s not only making backups that is important; It’s making sure that your backups actually work! Participate in World Backup Day (March 31) with us and start backing up your data with SpiderOak today, and we’ll make sure your data is safe so you’re not an April fool:

5 free GB for new users – your World Backup Day deal

Sign-up HERE or use the promo code “WorldBackupDay” manually through your account.

Instructions for using the code through the Spideroak client or your account page:

 

  • Open your ‘account’ through the accounts tab in the Spideroak client or click ‘Buy more space’ button.
  • Once on the Account Details page, you will select “Upgrade My Plan” to the right.
  • On this page, you will see a “Promotional Code” box.
  • Type “WorldBackupDay” in this box and select “Update”
  • You should see the discount 5GB free option as well as the 50% discount to yearly plans.
  • Choose the option you wish to use, and continue the ‘checkout’ process and you are done!

 

Note: This code will replace your current amount with 5GBs if you are an existing member.

DON’T BE AN APRIL FOOL! Join us and learn more at worldbackupday.com.

Secure & private storage API on the horizon?

We wanted to share our announcement that just hit the wire today:

2013: The Year of Privacy

SpiderOak Bringing Privacy to the Cloud Through Open Source ‘Zero-Knowledge’ Application Framework

SAN FRANCISCO, CA–(Marketwire – Jan 28, 2013)– SpiderOak, the ‘zero-knowledge’ privacy cloud technologies provider, revealed today that the company will release an open source ‘zero-knowledge’ application framework (ZKAF) to push privacy further into the web than previously possible. The official launch will come at the RSA Conference in San Francisco and will further signify the evolution from Internet security to cloud privacy.

The ZKAF open source code will be made available on February 25. Additional details leading up to the announcement will be available at the SpiderOak website: spideroak.com.

2013 – The Year Privacy was Found

As the cloud has gone mainstream, so too has the conversation around security. With more data being pushed to cloud servers throughout the world — the need to ensure the data is safe grows. Amidst this dialogue, the concept of ‘privacy’ has been drowned out as it was previously thought not possible to both preserve the privacy of data and also benefit from the advantages of the Internet. This is now all changing.

SpiderOak’s launch of its ZKAF will enable companies and/or developers to apply this framework on top of their application and enjoy all the benefits of ‘zero-knowledge’ privacy without having to understand the detailed specifics around cryptography and encryption. In practical terms, this means that any data generated by an application will never be readable on the server it is stored and, henceforth, remains private and in full control of the end user.

SpiderOak: Privacy Built Into the Technology

From the ground up, SpiderOak was designed with privacy at the core. The company’s industry-leading ‘zero-knowledge’ privacy standard protects user data by encrypting file backup, synchronization and storage throughout every stage. SpiderOak servers never store the plaintext version of a user’s encryption keys (or password). As a result, nobody can view any portion of a user’s content including filenames, file types, folder names, etc. Even the members of the SpiderOak staff with physical access to the servers can never view plaintext user information.

With SpiderOak Blue, the company brings the ‘zero-knowledge’ privacy environment to the enterprise. Through a virtual machine running behind a company’s firewall, SpiderOak Blue connects to LDAP / ActiveDirectory to provide consistent authentication procedures. IT departments have the flexibility and control to create and deploy specific end-device builds depending on the user — managing how and when individual files should be backed up and/or synced. A private cloud offering is also available such that the entire solution is contained behind the company’s firewall or within their server environments.

For more information on SpiderOak Private Cloud and other enterprise products, please visit: spideroak.com/business.

Media Contact:
Ethan Parker, BOCA Communications: (415) 377-0978

Mind in The Cloud

The individual mind is immanent but not only in the body. It is immanent also in pathways and messages outside the body; and there is a larger Mind of which the individual mind is only a subsystem. Gregory Bateson

I believe that our consciousness has evolved within historical time. And that this evolution is chiefly based on external storage. This evolution is disruptive. There is a long period of transition.

We are entering an era of unprecedented access to external storage. I think that we are at the beginnings of a new mode of consciousness.

While our user’s information is inaccessible, SpiderOak spends a lot of time and resources making company information available.

Bruce Sterling (that smirking twit) imagines tracking objects: Spime. But we have the resources to track ideas. Who would have imagined Amazon Reviews becoming a literary form? A modern book is more than a physical artifact. It becomes enfolded in a cloud of comment and interpretation.

The book may surface on the net long before it is published, and may continue to interact with readers. The modern author maintains a conversation with his readers.

For a person of degraded sensibilities, as I am, YouTube becomes a primary repository of music. Incredible new forms are evolving:

Central Repository 101: Where Does Your Data Live?

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

This is our last week of posting video shorts where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our last POP QUIZ this week so you can receive extra GBs.

Ethan Oberman shows off how SpiderOak centralizes ALL your data across all platforms and devices.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.

Let’s Be in Perfect Sync

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

We’ll be posting a couple video shorts each week where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our next POP QUIZ so you can receive extra GBs.

SpiderOak CEO Ethan Oberman discusses the sync function and how it benefits the you.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.

Sharing 101: Family, Friends, Colleagues, or Clients

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

We’ll be posting a couple video shorts each week where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our next POP QUIZ so you can receive extra GBs.

SpiderOak sharing function is engineered to create flexibility and convenience for you, in a private environment.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.

Your reaction? The mining of your personal data

Last Monday, CEO Ethan Oberman spoke with Bloomberg West’s Jon Erlichman about companies like Facebook and Google “Mining Our Personal Data For Profit.” (If you missed it, check it out here.)

We want to hear from you.

  • Have you ever seen ads targeted at you based on a search you’ve performed on Google? Helpful or harmful?
  • Based on personal information you’ve given a company, have you been Targeted? Remember this story in the New York Times earlier this year? “How Companies Learn Your Secrets”.

Leave us a comment below and tell us your story.

And if you missed any of our media sweeps this month, check them out here:


SpiderOak in Media

Features 101: 5 Characteristics That Make SpiderOak Different

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

We’ll be posting a couple video shorts each week where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our next POP QUIZ tomorrow so you can receive extra GBs.


Apologies for the brief blackout in this video

Whether you need to access a document you have stored on a remote server, synchronize data between a Mac, Windows or Linux device, share important business documents with your clients, or just rest easy knowing all of your data is safely, securely, and automatically backed up – SpiderOak is there for you. Ethan Oberman shows off 5 distinct characteristics.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.

Zero-Knowledge 101: What It Is & What It Means to You

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

We’ll be posting a couple video shorts each week where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our next POP QUIZon Friday so you can receive extra GBs.

Who can you trust? This is an important question in today’s race to the cloud. We’ve worked hard over the past six years to build a trustworthy product that upholds user privacy above all else. SpiderOak CEO Ethan Oberman explains how SpiderOak developed its ‘Zero-Knowledge’ privacy policy, what it is, and how it works.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.